Cricket Wireless
The Brief: Cricket Wireless aimed to enhance its brand visibility and connect with millennial audiences by emphasizing affordability and the power of connection. The campaign needed to feature relatable talent to highlight Cricket’s value-driven services and resonate with audiences in an engaging, culturally relevant way.
THE SOLUTION
Partnered with Amanda Seales (Insecure) and Jay Ellis (Insecure) to leverage their comedic and relatable personalities, aligning with Cricket’s brand tone of fun and approachability.
Produced a series of conversational, humorous videos where Amanda and Jay showcased how Cricket Wireless helps people stay connected without breaking the bank.
Crafted scripts that emphasized authentic and lighthearted interactions, focusing on moments of connection that resonated with the audience’s everyday experiences.
Ensured content was optimized for social and digital platforms, amplifying reach and engagement.
THE RESULTS
The campaign achieved strong engagement across social channels, with significant audience interaction praising the humor and relatability of the content.
Strengthened Cricket Wireless’s reputation as a value-driven, consumer-first brand with a modern, fresh approach to marketing.
Successfully connected Cricket to millennial audiences by combining culturally relevant talent with an authentic, comedic tone.