GCDS

GCDS aimed to deliver a bold, innovative runway show for their Spring/Summer 2020 collection at Milan Fashion Week, staying true to their playful and avant-garde brand identity. The goal was to highlight the collection’s eclectic mix of streetwear and high fashion while creating a visually captivating experience. The show needed to generate buzz among industry insiders, celebrities, and influencers, reinforcing GCDS’s reputation as a cutting-edge, culturally relevant brand.

The runway featured a mix of established and emerging talent, including DJ Bella Sitan, and earned significant media attention from publications such as Vogue, WWD, and
i-D, praising the show’s creativity and youthful energy.