Kraft + Paramount films
The Brief: Kraft wanted to integrate their product into Paramount’s first made-for-TV holiday movie as well as all across social and digital, aiming to highlight their Philadelphia Cream Cheese and a featured cheesecake recipe.
THE SOLUTION
Integrated Kraft into a heartfelt kitchen scene where characters bonded over baking and life lessons, aligning the product with themes of love and support.
Produced custom content, including a stop-motion “Film to Table” recipe video that extended the movie’s themes into viewers’ homes.
Designed the campaign to drive both emotional engagement and measurable results.
THE SOLUTION
Reached 2M+ viewers across all airings and secured a top-10 ranking in Entertainment Cable Programs.
Delivered #1 social video views for TV movies that season, with 4.55M+ impressions for the stop-motion spot.
Kraft re-signed for the next made-for-TV movie, cementing this integration as a franchise template for future projects.