M&Ms Hazelnut
The Brief: M&M’s sought to introduce their Hazelnut Spread flavor in a playful, attention-grabbing campaign that emphasized indulgence and fun. The goal was to create engaging content that resonated with a wide audience, leveraging the charm and relatability of Mario Lopez to drive awareness and product trial.
The Solution
Partnered with Mario Lopez to create a lighthearted campaign showcasing the new Hazelnut Spread flavor as the perfect snack for any occasion.
Developed humorous, situational content featuring Mario playfully interacting with the M&M’s characters, emphasizing the indulgent and irresistible nature of the Hazelnut Spread.
Designed the campaign to focus on shareability, crafting videos optimized for social media platforms to amplify reach and engagement.
The RESULTS
The campaign generated strong engagement across social media, with audiences responding positively to Mario Lopez’s humor and relatability.
Boosted awareness of the Hazelnut Spread flavor, contributing to an increase in product trial and consumer interest.
Reinforced M&M’s position as a brand that blends humor, fun, and indulgence to connect with audiences of all ages.