Pepsi + NFL Super bowl
The Brief: Pepsi sought to amplify their Super Bowl LIII sponsorship through a social-first campaign tied to their #MoreThanOK messaging. The goal was to create engaging, shareable content that supported the star-studded commercial featuring Steve Carell, Cardi B, and Lil Jon, while keeping the campaign approachable and relatable for digital audiences.
The Solution
Partnered with Jay Pharoah and Joel McHale to produce playful, dynamic social media content that aligned with Pepsi’s humorous and self-aware tone.
Designed a modular set to allow seamless transitions between vignettes, maximizing efficiency and production value.
Directed talent through choreographed scenes in a single take, ensuring energy and authenticity while keeping the production streamlined.
Positioned the social content as an extension of the larger Super Bowl campaign, using it to reinforce Pepsi’s fun and bold brand identity while engaging audiences directly on digital platforms.
The Results
Delivered visually engaging and high-quality social content that complemented the main commercial, extending its relevance and reach.
Helped drive digital engagement, with the social campaign playing a key role in supporting Pepsi’s broader Super Bowl strategy.
The campaign successfully maintained Pepsi’s cultural resonance and reinforced the #MoreThanOK message across multiple platforms.
Overall, this campaign demonstrated how well-crafted, talent-driven social media content can amplify larger brand initiatives and connect with audiences in an authentic, impactful way.