Spotify
The Brief: Spotify aimed to amplify its annual Wrapped campaign in 2018 by creating engaging, shareable video content featuring celebrities who could resonate with diverse audiences. The campaign needed to highlight Spotify’s personalized music insights in a way that was both entertaining and culturally relevant, leveraging the star power of Lili Reinhart (Riverdale) and RuPaul Charles (RuPaul’s Drag Race) to drive awareness and user engagement.
The Solution
Produced a series of fun, conversational videos featuring Lili Reinhart and RuPaul Charles reflecting on their personal Spotify Wrapped insights.
Highlighted Spotify’s unique ability to connect people to their favorite music and moments through relatable and humorous exchanges between the stars.
Focused on authenticity by tailoring the scripts to each celebrity’s persona, ensuring the campaign resonated with their respective fanbases.
Crafted the visuals and tone to align with Spotify’s vibrant brand identity, creating content optimized for digital and social media platforms.
The RESULTS
The videos garnered significant engagement across Spotify’s social media channels, with millions of views and high audience sentiment.
Fans praised the campaign for its humor, relatability, and choice of talent, enhancing Spotify’s brand visibility during the competitive holiday season.
Reinforced Spotify’s position as a culturally relevant brand by connecting its product to beloved pop culture figures.