Led the inaugural TikTok partnership with Paramount Global for #MyPride, celebrating Pride and the LGBTQ+ community through meaningful discussions with RuPaul’s Drag Race talent. In just five days, I mobilized a cross-functional team to deliver a live-streamed event, showcasing TikTok's new livestream feature. My role involved strategic leadership, crafting an inclusive narrative that connected with Gen Z and Millennial audiences, and integrating a diverse representation of voices. The campaign reached 17M+ impressions and set a livestream benchmark for TikTok, with overwhelmingly positive feedback on its authenticity and cultural relevance.